Daily we are overloaded with videos. If you would categorize those videos, you will discover some formulas.
Originality does not consist in saying what no one has ever said before. Originality is about combining the things which already exists. We may also call it the remix culture. In this generic brand video we are watching a formula for the standard corporate video. Equality, Innovation, Honesty and advancement are words the corporate suits want to hear.
These times authentic is the new word everyone wants to hear. Stock footage was the first step, at this moment is filming the stock footage at the company itself the new way to go. Enjoy and Laugh Out Loud!