Video is an one-way direction. You watch and can’t control.This how it’s invented a while ago. With the introduction of the internet this changing. Slowly video’s are getting more interactive.
The user get’s more involved and can make their own decisions about what he or she want to see. After a few big projects of interactive clips from google, also small bands are getting interactive. The interactive clip of Evelyn is a nice interactive clip which let you choose what you want to hear on what moment.
During the song Abby, you can select which instrument is playing the song. Check the interactive clip coded by bleech over here.